Cultures Ignite Creativity

Having spent almost 20 years in SE Asia, culture has always been a major source of inspiration for my work. It has inspired me to be creative and to think outside the box. Seeing how different cultures express themselves helps me to appreciate the beauty and diversity of the world around me and provokes me to create far more powerful work.

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Campaigns have the Power to Inspire

It is not enough to simply create a campaign to inspire; one must also consider the potential impact of their words and actions. As advertisers, we have a grave responsibility to do what’s right. Very few people on the planet have this power. We need to harness it and use it to do good.

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Technology

Technology is the cornerstone of our society, therefore we must embrace it and use it by any means necessary. This means we shouldn’t fear it. We should dance with it and find it’s rhythm. This will help us create great work.